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外贸英语函电实训教程【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

王红红编著著
出版社：北京：机械工业出版社
ISBN：9787111336099
出版时间：2011
标注页数：133页
文件大小：22MB
文件页数：141页
主题词：对外贸易－英语－电报信函－写作－高等职业教育－教材

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图书目录

Module 1 Basic Knowledge of Business Letter Writing1

1.1 Functions of Business Letters1

1.2 Forms of Business Letters2

1.2.1 Full Block Form2

1.2.2 Modified Block Form with Indented Style3

1.2.3 Modified Block Form4

1.2.4 Simplified Form5

1.3 The Structure of Business Letters6

1.3.1 Parts of a Business Letter6

1.3.2 The Ways of Writing All the Above Parts7

1.3.3 Addressing Envelopes9

1.4 Writing Principles and Language Features of Business Letters10

Module 2 Establishing Business Relations14

2.1 How to Establish Business Relations14

2.2 How to Write a Letter for Establishing Business15

2.3 Specimens of Aiming at Establishing Business Relations15

Module 3 Enquiries and Replies25

3.1 Guidelines for Writing Enquiry Letters25

3.2 Forms of Enquiries26

3.3 Specimens of Enquiries and Replies26

Module 4 Sales Letters,Firm Offers and Counter-offers36

4.1 Sales Letters36

4.1.1 The Purpose of Writing Sales Letters36

4.1.2 Two Functions of a Sales Letter37

4.1.3 The Principles of Writing a Sales Letter—AIDA37

4.1.4 A Specimen of a Sales Letter37

4.2 Firm Offer ＆ Counter-offer40

4.2.1 Firm Offer and Non-firm Offer40

4.2.2 Counter-offer40

4.2.3 Specimens of Firm Offers and Counter-offers41

Module 5 Orders56

5.1 Orders56

5.1.1 Format of an Order56

5.1.2 Specimen of Orders57

5.2 Acknowledgements61

5.2.1 Forms of Acknowledgements61

5.2.2 Specimens of Acknowledgements62

5.3 Specimen of a Sales Contract/Confirmation or Purchase Contract/Confirmation67

Module 6 Packing69

6.1 Factors Which influence the Nature of Packing69

6.2 Functions of Packing70

6.3 How to Write a Letter on Packing70

6.4 Specimens of Packing70

Module 7 Terms of Payment78

7.1 Three Main Methods of Payment78

7.2 The Time of Opening an L/C79

7.3 Specimens of Letter of Credit79

Module 8 Transport and Insurance91

8.1 Transport91

8.1.1 Writing Purpose91

8.1.2 The Structure and Content of a Letter on Transport92

8.1.3 Specimens of Transport92

8.2 Insurance97

8.2.1 Necessities of Insurance in International Trade97

8.2.2 Functions of Insurance98

8.2.3 Various Kinds of Risks98

8.2.4 The Structure and Content of a Letter on Insurance98

8.2.5 Specimens of Insurance99

Module 9 Complaints and Claims111

9.1 Complaint111

9.1.1 How to Write a Complaint Letter112

9.1.2 How to Write Reply to a Complaint Letter112

9.1.3 Specimens of Complaints112

9.2 Claim116

9.2.1 How to Write a Claim Letter116

9.2.2 How to Reply to Claims116

9.2.3 Specimens of Claims116

实训项目参考答案122

Module 1 Basic Knowledge of Business Letter Writing122

Module 2 Establishing Business Relations123

Module 3 Enquiries and Replies125

Module 4 Sales Letters,Finn Offers and Counter-offers126

Module 5 Orders127

Module 6 Packing128

Module 7 Terms of Payment129

Module 8 Transport and Insurance130

Module 9 Complains and Claims131

参考文献133